Just as the title suggests, I want to, at no charge, solve your local SEO quandaries, by collecting data for you.
I have been feeling especially inspired as of late, specifically thanks to a few gentlemen who are and have been killin’ it. All three have given a tremendous amount to our industry, and continue to do so, day in and day out. More specifically, they have been filling in the blanks for us SEOs – especially the Local SEOs among us. They answer the questions before we question and prove the theories before we theorize. I am talking about the BluMihmShaw (has a nice ring to it actually) trio, better known as, Mike Blumenthal, David Mihm and Darren Shaw.
Collectively, these fellas have made a bit of a data junky out of me, and were the inspiration for my post on citations. As I mentioned in that post, I poured an irrational, silly amount of time into data collection and interpretation, mainly because I didn’t have the know how, nor programmer to develop the software to automate anything. Now I do…and now so do you!
Like anything else, we have ideas, we have questions, and we want to action them. I want to give anyone the opportunity to answer them at no charge. Big or small, if the answer to your question will help us be better SEOs, I am game. Consider this my very small contribution to the community that has given me everything.
Here is an example: I want to figure out, if having more scraped directories on your local listing has any connection to rank. I suspect it does, but I would like to prove it. And so I am running a bot, to scrape occurrences of scraped directories on page 1, 2, 3 and 4 across 70+ niches and 70+ cities. 4900+ queries, and 196,000 listings scraped. If overall, page 1 has more scraped directory occurrences than page 2, and page 2 more than 3 and so on, then I think I have my answer. And so, I would then know that not only do the number of scraped directories play a role, but I would gain further insight into past research regarding what sort of directories…
So, it will work like this…On the first Monday of every month, I, or you perhaps, will have a hypothesis published here (email it to me beforehand at adam.steele at leanmarketing dot ca). Those interested enough will pick it apart, and if there is validity in your study, I will run it. The community will be your judge : ) On the final Thursday of the month, we will publish your results. I proclaim this, BluMihmShaw Day!
That’s all there is to it.
To get the ball rolling, I will post my first bit of research on the first BluMihmShaw Day, at the end of July.
Looking very much forward to everyone’s contributions, and I do hope that together we can give back.
Let me know if you have any questions.