Inbound Marketing vs. Outbound Marketing

So what exactly is Inbound Marketing?

And why is it better than outbound marketing?

The shift from outbound to inbound marketing can be summed up in three words: Times have changed. A huge behavioral shift on the part of the consumer has taken place. This shift from offline to online is a revenue hungry company’s wet dream. We have more data now than ever and can quickly test, deploy, write, engage and scale massive online marketing campaigns. All that reach can be had for a fraction of the cost of offline marketing. Welcome to inbound marketing. Times are good.

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Nathan Prescott

Author Nathan Prescott

Technologist, Search Experience Optimizer, Internet Marketer and Conversion Ninja with experience in Finance, Consulting and Media Buying.

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